Industry  |  Successes  |  01.07.2011

The European Week for Waste Reduction

The European Week for Waste Reduction, supported by the LIFE+ Programme of the European Commission, takes place from the 19th to the 27th November 2011. It aims to raise awareness about waste reduction strategies and EU policies in this area, promote sustainable waste reduction action, and encourage behaviour change.

Multiple actions during the week are organised across Europe, and the most outstanding actions are rewarded during an awards ceremony in Brussels. The website lists a number of cases studies of best practice for waste reduction, and lists the winners of waste reduction award. Examples of three winners of this award are as follows:

  • Welcome to Poubellec’h was an educational game designed to raise awareness among inhabitants about actions that lead to the production of less waste. An offbeat treasure hunt was designed to take place in Corzon town centre, organised as a joint effort by schools, merchants, associations and local government. The trial included authentic looking road signs, games and questions, which provided an opportunity for participants to learn about various techniques for reducing waste.  
  • Enrenou de Roba (Clothes Uproar or Clothes Designathon), organised by the waste agency of Catalonia consisted of a 10 hour marathon in which 34 designers, including professionals and design students, created 28 styles using 4 tons of second hand clothes. The original and innovative event was targeted at transmitting ecodesign concepts to the textile and fashion sector.
  • You Make the Difference in Campania, was an educational project for young school children, who served as ambassador for waste prevention in the wider community. The children were taught about waste reduction throughout the year, and were encouraged to make things using recycled materials. During the European Week for Waste Reduction, the school organised a public event to which parents and the local community were invited, as a change for the children to showcase their work and disseminate information on waste reduction behaviours. 
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